Abstract: India’s insecticide industry is undergoing changes, including a shift towards safer, sustainable solutions, increased demand for biological and botanical insecticides, digital technology integration, regulatory focus on risk assessment, integrated pest management practices, and increased investment in research and development. The study aims to identify promotional tools for enhancing Barazide use, focusing on socio-economic profiles and non-systemic insecticides. Strategies include product differentiation, education, targeted marketing campaigns, strategic partnerships, and pricing. These strategies are crucial for meeting the evolving needs of farmers, consumers, and regulatory authorities
Keywords: Barazide, Digital Technologies, Socio-Economic, Promotional Tools
Author: Eshreya Dadwal and Nitin Barker
doi: https://doie.org/10.0530/AE.2024191864
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