Abstract: In this study, it was found that there are two markets for pasteurized milk, amul and parag, in Varanasi district of Uttar Pradesh. Most of the respondents prefer Channel II for purchasing amul and parag milk. Most of the respondents in the current category are available in stores. Amul answer as best is most important in new field. Regarding the price, the responses of the participants showed that parag milk is cheaper than amul milk. In terms of packaging, Amul respondents mostly respond to milk in small packs, while Parag respondents mostly respond to milk in large packs, with Amul milk gaining share in the store category. Most of the suggestions are that the respondents are two Parag. The category receives most of the market response.
Keywords: Pasteurization, Consumer’s Buying Behaviour, Respondents
Author: Meenakshi Pandey AND Nitin Barker
doi: https://doie.org/10.0530/AE.2024723597
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