Abstract: The study titled "Study on Marketing of Cotton in Sriganganagar District of Rajasthan" surveyed 90 respondents from six randomly selected villages in Sadulsahar block. The survey revealed that the majority of respondents were marginal farmers, with a high percentage of young and middle-aged farmers. The study also found that 33.33 percent of the respondents were illiterate, with 60 (66.66) being literate at different levels. The majority of respondents were male, with 70 (77.76%) involved in cotton cultivation. The majority of respondents lived in nuclear families, while 26 lived in joint families. The study identified three marketing channels for cotton marketing: channel-I (Producer- Consumer), channel-II (Producer-Wholesaler-Consumer), and channel-III (Producer- Wholesaler-Retailer-Consumer).The study revealed nine constraints faced in marketing cotton in Sriganganagar district: price fluctuation, lack of price information, trade malpractices, high market charges, transportation charges, lack of transportation, credit facilities, market yard, and lack of market information and intelligence. Additionally, eight constraints related to cotton production were identified: Lack of knowledge and cost of plant protection; high input costs for cotton farming; scarcity of manures and fertilisers; increased production costs; inability to find labour when needed; insufficient supply of high-quality seed; unavailability of credit; and a lack of knowledge among farmers about new technologies and practices.
Keywords: Marketing, Cotton, Sriganganagar, Marginal farmer, Rajasthan
Author: Anil and Jayant Zechariah
doi: https://doie.org/10.0530/AE.2024736377
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