Abstract: Corn is one of the most adaptable crops and can be grown in many agro-climatic environments. Corn is known as the "Queen of Grains" because it has the largest number of seeds of all grains. This study adopted a multilevel design. Sixty breeders from Aurangabad district were selected for this study. Regarding business research, three business types were identified: (Path-I) producer-consumer, (Path-II) producer-retailer product-consumer) and (Path-III) producer-retailer). ). The most important marketing channel used by research participants to purchase corn in the study area is Pathway III. In Channel I, the total marketing cost of Channel I is Rs. 65, marketing profit is Rs. 567, the spread on channel 1 is Rs. 65 Channel Marketing Effectiveness - ME. 3.21%. In Channel II, the total market price is Rs. 370, Total economic value of Canal II is 867 rupees, Variable cost of Canal II is 720 rupees, Economic efficiency of Canal II is 1.65%, Total economic value of Canal III is 409 rupees, Total economic value of Canal III is 1022 rupees, The transmission of channel III is 875 and the economic efficiency of channel III is 1.43%.
Keywords: Marketing Channels, Marketing Efficiency, Marketing Cost, Marketing Margin and Price spread
Author: Gulshan Kumar and Amit Kumar
doi: https://doie.org/10.0526/AE.2024916115
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