Abstract: Hybrid rice seeds are the result of combining different rice varieties with good characteristics such as high yield, disease resistance and improved rice quality. According to research, these seeds can benefit farmers by producing better results than many chemicals. Hybrid Vigor or hybrid Vigor makes plants stronger and better able to withstand environmental stress. Additionally, hybrid rice seeds are designed to improve water and nutrient use, making them suitable for a variety of growing conditions. However, the use of hybrid seeds often requires strict management and the use of modern agricultural tools, which can be an obstacle for small farmers. Despite this challenge, the use of hybrid rice seeds has increased worldwide due to the need to ensure food security and meet the needs of the growing population. The title of this study is "A Study on Marketing of Hybrid Rice Seeds (Riddhi) in Surajpur District, Chhattisgarh". Marketing of hybrid rice seeds (Riddhi) involves two marketing channels except channel II which is preferred by most of the participants in Riddhi marketing. In Path I, the amount received by the producer is Rs. 777, the price paid by the consumer for a 3 kg bag of Riddhi is Rs 935 and the total market value generated through channel I is Rs 935. 73. Total revenue of Channel I is Rs. 85, transmission on channel I is Rs. 158, the trade efficiency of channel I is 5.92%, the price received by the producer in channel II is Rs 777, the price paid by the consumer for a 3 kg bag of Riddhi is Rs 986, the entire cost of work done in channel II is Rs 90, Channel II' The total trading profit of Channel II is 119 rupees, the spread of Channel II is 209 rupees and the business efficiency of Channel II is 4.72%.
Keywords: Marketing Channels, Marketing Efficiency, Marketing Cost, Marketing Margin and Price spread
Author: Balendra Chaturvedi and Amit Kumar
doi: https://doie.org/10.0526/AE.2024321061
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