Abstract: This study was conducted in Ghazipur district of Uttar Pradesh as it has a huge impact on maize cultivation and production in Uttar Pradesh. The aim of this study is to understand the market value, market value, value distribution and economic efficiency of growers in the selected region. Manihari blocks were selected where 5% of the villages were selected and then 10% of the respondents were selected from the selected villages that had been growing crops for several years. 110 participants were selected through interviews. Information was collected in the form of a preliminary interview schedule. Research shows that different sectors have their own economic, cost differences, market value and economic benefits. In this study, it was found that marketing of maize involves three marketing channels of which channel III (P-W-R-C) was most preferred by the respondents in the study area. Channel I does the best work, followed by Channel II and Channel III. The prevalence in Pathway III is higher due to the increase in intermediates in Pathway III.
Keywords: Marketing Cost, Marketing Margin, Price Spread, Marketing Efficiency
Author: Mayank Singh and Jayant Zechariah
doi: https://doie.org/10.0519/AE.2024157356
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