Abstract: The study is titled "Economic Analysis of Marketing of Mustard Seeds (Buyers 5222) in Jhunjhunu District of Rajasthan". The study found that groundnut seeds (provision 5222) in Jhunjhunu district of Rajasthan have two trade routes: (Path I → Producer-Retailer- Consumer), (Path II -Producer-Wholesaler-Retailer-consumer). In Path I, the amount received by the producer is Rs. 641, price paid by customer for 1 kg bag of buyer 5222 mustard seeds is Rs 847.50, total marketing cost through channel I is Rs 109, total marketing profit copy of channel I is Rs 242.50, business efficiency of channel I is % 1.82, the price difference on channel I is Rs 206.50 and the price received by the developer on channel II is Rs. The price paid by consumers for 1 kg bag of 641, 5222 mustard seeds buyers was Rs. 892, the total market value of Channel II is 126 rupees, the total market value of Channel II is 270 rupees, the variable cost of Channel II is 251 rupees, the economic value of Channel II is 1.61%.
Keywords: Market economy, market value, transmission and Marketing Margin
Author: Virendra Kumar and Amit Kumar
doi: https://doie.org/10.0512/AE.2024785188
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