Abstract: The study is titled " A Study on Brand Promotional Tools for increasing the use and the Market Share of Patanjali (Apple Vinegar, Apple Juice) in Hamirpur District of Himachal Pradesh ". The study found that there are two business pathways for marketing Patanjali apple juice and apple cider vinegar in Hamirpur district of Himachal Pradesh: (Path I → Producer-Wholesaler-Consumer), (Path II-Producer-Wholesaler-Retailer-Consumer)). Among them, 37.5% of the respondents want to buy Patanjali apple cider vinegar from channel I, 62.50% of the respondents want to buy Patanjali apple cider vinegar from channel II, and 35.00% of the respondents want to buy Patanjali apple cider vinegar from channel II. He wants to take. I. Juice and sol prefer to purchase Patanjali Juice in the study area as per Method II and constitute 65.00%.
Keywords: Brand Promotion, Business, Marketing
Author: Sahil Jaswal and Amit Kumar
doi: https://doie.org/10.0512/AE.2024193017
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