Abstract: Broilers are chickens raised for meat production due to their rapid growth and high feed conversion efficiency. They are raised in a controlled environment and fed with nutrients suitable for rapid muscle growth. They are popular due to affordability, versatility and consistency. Begusarai district of Bihar was selected for this study. There are 18 C.D blocks in the district where Barauni block was selected from the target, 10% were selected from selected blocks and 5% were selected from selected villages. It has been determined that the broiler business in the research region has three business processes. Among them, most of the respondents prefer Channel III (Path III-producer-product-product-consumer) for buying and selling broiler chickens. Among the three sectors operating in the broiler industry in the study area, the highest market value is in Channel III, the highest market value is in Channel III and the best market value is in Channel I. The broiler chicken industry in Begusarai, Bihar has a promising opportunity due to the increasing demand for poultry products in the region. Creative spaces, outreach, digital platforms, good works and collaboration with local businesses can increase visibility and sales.
Keywords: Environment, Affordability, Broiler, Opportunity, Collaboration
Author: Sunakshi Kumari and Ramchandra
doi: https://doie.org/10.0505/AE.2024316141
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