Abstract: This thesis highlighted "Study on Marketing of Ampligo (Insecticide) Syngenta product in Nagpur District of Maharashtra". The objective of the research is to study the awareness of the farmers about Syngenta, method of insect control and details about chemical insect control, so find out marketing channels available and to propose insecticide development strategy for Syngenta in the allotted regions of Satna, to study of different product preference strategies of Syngenta, to find competitors and their market strategy in study area. Syngenta customer report addresses incremental costs, variable costs, and production risks. In early 2011, the company responded to these challenges by integrating seed and plant protection. The focus of this study is the farmers' perception of Syngenta India Private Limited's Ampligo product. Ampligo, an insecticide produced by Syngenta India Private Limited, is utilized by farmers to combat a variety of pests including mealybugs, fall armyworms, semi-looper caterpillars, spider mites, leaf miners, whiteflies, aphids, and other insects that harm plant stems, leaves, flowers, and fruits. The active ingredients are Chlorantraniliprole at 10% and High Potency Cyhalothrin at 5%, with a recommended dosage of 70-100 ml per acre or 10 ml per pump. Ampligo is a yellow-coloured pesticide known for its low toxicity, posing minimal risk to humans and animals, although caution is still advised. It offers plant protection for a duration of 20-25 days. Ampligo is extensively used due to its high efficacy, absence of adverse side effects, and extended period of protection.
Keywords: Company, Challenge, Insecticide, Protection
Author: Nikita Kukde and Mukesh Kumar Maurya
doi: https://doie.org/10.0505/AE.2024872964
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