Abstract: Agriculture was found to be major for source of income for majority of the population in the country. Farmers are facing severe problems related to low yield, problems related to pest and disease, natural calamities, etc., among these natural calamities cannot be controlled by ourselves but problems due to pest and diseases can be controlled by using different, pesticides which therefore results increase in the yield. The usage of fungicides has seen a rise in recent years. In light of shifting consumer behaviours, our objective was to pinpoint various enterprises active within the study region and to scrutinize Custodia's commercial outcomes, marketing strategies, communication expenditures, and the challenges encountered by practitioners. This encompasses an analysis of fungicides. The data is collected from 120 respondents analysed using questionnaire. The study revealed that fungicide CUSTODIA is showing better results against fungus. The information about fungicide its market share was sourced from dealers. Around 3/4 of the farmers have sprayed this fungicide as a precautionary measure. Generally, fungi attacks are seen majorly in food crops viz. Rice, Wheat, Maize, Potatoes and soya beans. It says that need of fungicide in kannuaj district is more. Application of fungicides is very important in such cases. The Present study focuses the market size of the
Keywords: Price Spread, Marketing Efficiency, Marketing Cost, Marketing Margin
Author: Ashutosh Jha, Mukesh Kumar Maurya and Krishan Kundan
doi: https://doie.org/10.0430/AE.2024901447
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