Abstract: The research was conducted in 2023-24. 120 farmers from 5 villages were sampled, with 24 participants per village. Use the prepared table to collect data and analyse it using appropriate analysis tools. It is seen that the majority of the respondents are from the small and middle economic class. Research the current dried fish industry with manufacturers (farmers) and suppliers. After analysis, the total market price, including the total price of dried fish, was 190 yuan/kg. It was observed that the marketing margin for dry fish which involves 3 channels i.e. producer, wholesaler, retailer in which the absolute and per cent margin is 8,10,19.8 rupees and 6.4 per cent,6.54 per cent,10.42 per cent respectively. For marketing efficiency of dry fish, it was 3.5 per cent. The major constraints for dry fish; contamination by dust, rodents, insect infection, mould growth, toxin development, insufficient drying crates. Suggestion for dry fish is the government should create infrastructure for proper drying. This will help to improve the quality of the dry fish while also preventing spoilage and bacterial infestation, mechanical dryers should be used on large scale, fishermen who are new to the technology should be trained on how to use these dryers, and training and development programmes should be held on a regular basis to help them develop their technical knowledge, the government should create proper marketing yards to sell dry fish in organized markets. Due to a lack of a market, products spoil or are sold at a lower price. The government should also provide storage spaces, such as God owns, where producers can store their produce.
Keywords: Socio-economic profile, marketing channels, market margin, market efficiency
Author: Subasis Pandey and Jayant Zechariah
doi: https://doie.org/10.0430/AE.2024434674
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