AN ECONOMIC ANALYSIS MARKETING OF JAGGERY IN BAREILLY DISTRICT OF UTTAR PRADESH

Abstract: Jaggery, a traditional sweetener made from sugarcane juice, is primarily produced in rural areas using conventional methods that involve heating the juice in wide, shallow pans. It has long held cultural, nutritional, and medicinal importance, making it a staple in Indian households for both cooking and religious rituals. However, over time, its popularity has declined due to the growing preference for refined sugar, limited advancements in processing technology, and challenges within the marketing framework. This study, titled "An Economic Analysis of Marketing of Jaggery in Bareilly District of Uttar Pradesh", aimed to analyze the structure, costs, profit margins, and efficiency of jaggery marketing in the region. The research was carried out in the Bhojipura block, chosen for its strong potential in sugarcane cultivation. A sample was drawn by selecting 5% of the villages growing sugarcane, from which 10% of farmers were randomly surveyed. Three marketing channels were examined. In Channel I, the marketing cost and price spread were both ₹652, with a marketing efficiency of 5.72%. Channel II involved a marketing cost of ₹948.16, a margin of ₹227.20, a price spread of ₹1175.36, and an efficiency of 3.29%. In Channel III, the marketing cost stood at ₹1172.70, the margin was ₹402, the price spread reached ₹1574.70, and the efficiency was the lowest at 2.46%. The results indicated that Channel I was the most cost- effective and efficient. The study underscores the importance of improving marketing infrastructure, promoting value addition, and establishing direct market access for farmers to boost the economic viability of jaggery marketing.

Keywords: Jaggery, Marketing Efficiency, Price Spread, Sugarcane.

Author: Aman and Ashish S. Noel

doi: https://doie.org/10.10346/AE.2025844027

Reference: Amit Agarwal, & Nidhi Chauhan (2021) “Sustainability in Jaggery Production and Marketing.” International Journal of Sustainable Food Systems, 9(1), 45-59. Amit Yadav, & Rekha Joshi (2022) “Exploring the Role of Consumer Trust in the Jaggery

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