Abstract: The present study, titled “An Economic Analysis on Marketing of Fish in Prayagraj District of Uttar Pradesh,” aimed to examine the marketing structure, cost components, margins, and efficiency associated with fish marketing in the region. The study was carried out in Pratappur block of Prayagraj district, which was purposively selected due to its prominence in fish farming. A sample comprising five percent of fish-farming potential villages was identified, and from these, ten percent of respondents were selected randomly to ensure representativeness. The investigation identified two primary marketing channels for fish distribution: Channel-I (Producer – Retailer – Consumer) and Channel-II (Producer – Distributor – Retailer – Consumer). In Channel-I, the producer received a net price of ₹6 per kg, with a marketing cost of ₹24, marketing margin of ₹62, price spread of ₹86, and a marketing efficiency of 6.98%. In contrast, Channel-II showed a higher net price to the producer at ₹18 per kg but also incurred a higher marketing cost of ₹46.50, a total marketing margin of ₹377.50, price spread of ₹424, and a lower marketing efficiency of 4.25%. The study revealed that while Channel-II offered better prices to producers, it was less efficient due to higher intermediary involvement and costs. Channel-I, with fewer intermediaries, proved to be more cost-effective and efficient. These findings underscore the need for developing simplified, low-cost marketing channels and enhancing infrastructure to improve the overall marketing system for fish in the region.
Keywords: Fish marketing, Marketing efficiency, Price spread, Marketing channels.
Author: Shivam Singh and Jayant Zechariah
doi: https://doie.org/10.10346/AE.2025532899
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