Abstract: The study examines the production and marketing constraints faced by coconut farmers in Kollam district of Kerala. Primary data were collected from 110 farmers using a multistage sampling technique covering various farm sizes. The findings revealed that labour shortage, water scarcity, and pest and disease infestations were the most pressing production-related challenges, particularly impacting marginal and smallholders. In terms of marketing, farmers faced significant hurdles such as price volatility, lack of organized market facilities, and exploitation by middlemen, which reduced their share in consumer prices. These challenges limit profitability and discourage continued investment in coconut cultivation. The study highlights the need for targeted interventions, including mechanization support, timely credit availability, improved extension services, and the promotion of farmer collectives to ensure sustainable and profitable coconut farming in the region.
Keywords: Labour shortage, Price volatility, Middlemen, Multistage sampling
Author: Somdev A S and Jayant Zechariah
doi: https://doie.org/10.10346/AE.2025524827
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