Abstract: The study titled “An Economic Analysis on Marketing of Button Mushroom in Patna District of Bihar” aimed to evaluate the marketing structure and economic factors influencing button mushroom distribution in the Danapur block. Using purposive sampling, Danapur was selected due to its potential for mushroom cultivation. Within this block, 5% of the villages engaged in mushroom farming were chosen, and from these, 10% of farmers were randomly sampled for data collection. The research identified three key marketing channels: Channel I (Producer → Consumer), Channel II (Producer → Wholesaler → Consumer), and Channel III (Producer → Wholesaler → Retailer → Consumer). In Channel I, the consumer paid ₹135 per kilogram, with the producer receiving a net return of ₹121.50 after incurring ₹13.50 in marketing expenses. The producer’s share of the final price stood at 90%, with a marketing efficiency of 9%. In Channel II, consumers paid ₹142 per kilogram, while producers earned ₹112.10 after spending ₹24.90 on marketing, yielding a 71.83% share and 2.56% marketing efficiency. Channel III reflected the highest consumer price at ₹165 per kilogram, but producers received only ₹102.10 due to marketing costs of ₹33.35. This channel recorded the lowest producer share (61.87%) and efficiency (1.62%). Overall, the study demonstrated that the inclusion of additional intermediaries reduced both the producer’s share and the overall marketing efficiency. These findings suggest the need for more streamlined and direct marketing systems to maximize producer income and efficiency in the button mushroom supply chain.
Keywords: Button mushroom, Marketing channels, Producer’s share, Marketing efficiency.
Author: Saket Kumar and Sanjay Kumar
doi: https://doie.org/10.10346/AE.2025137951
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