Abstract: The study focuses on the marketing of maize in the Bulandshahr district of Uttar Pradesh, specifically in the jahangirabad block. The sample consisted of 120 respondents from six randomly selected villages. According to the study, the vast majority of participants fell into the category of marginal farmers, with a significant proportion of female and young farmers.Three marketing channels are studied. Price fluctuations, lack of price information, trade malpractices, high market and transportation costs, lack of credit facilities, lack of market yard, and lack of market intelligence and information are the biggest obstacles to maize marketing in the Bulandshahr district, according to the study. According to the study, the biggest obstacle to maize production was the lack of knowledge and cost of plant protection. This was followed by high input costs, a lack of manures and fertilizer, increased production costs, labor availability, a lack of high-quality seed, a lack of credit, and farmers’ ignorance of new technologies and practices.
Keywords: Maize, Marketing Channels, Marketing Constraints, Marketing Efficiency.
Author: Sonu Kumar Saini and Pritesh Dwivedi
doi: https://doie.org/10.10346/AE.2025454745
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