Abstract: Banana (Musa spp.) is a major horticultural crop in Andhra Pradesh, with the G9 variety being one of the most commercially cultivated in the Nandyal district. This research aims to assess the current marketing structure, price realization, supply chain, and key challenges faced by farmers in marketing the G9 banana. The study incorporates field surveys, stakeholder interviews, and market analysis to provide actionable insights that can help improve farmer income and streamline banana marketing in the region.
Keywords: Banana, G9 variety, Anantapur , marketing, supply chain, price realization, Andhra Pradesh
Author: Nikhil Chandra and Sanjay Kumar
doi: https://doie.org/10.10346/AE.2025252031
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