Abstract: The current study “STUDY ON MARKETING OF BLACK BENGAL GOAT IN HOWRAH DISTRICT OF WEST BENGAL” explores the marketing practices and economic significance of Black Bengal goat farming in the Howrah district of West Bengal. The research involved collecting data from 100 respondents across 14 blocks within the district to gain insights into the traditional art, style, and methods of goat farming, as well as the marketing strategies employed by local farmers. The Black Bengal goat is renowned for its high-quality meat, skin, and adaptability to diverse climatic conditions, making it a valuable resource for small-scale farmers in the region. The study highlights the socio-economic benefits of goat farming, including its role in providing livelihood opportunities, enhancing rural incomes, and supporting sustainable agricultural practices. The data gathered shed light on the challenges faced by farmers, such as limited access to modern marketing facilities, inadequate knowledge of advanced rearing techniques, and the lack of organized markets. Despite these obstacles, the study reveals that goat farming remains a profitable and viable occupation for many households in the district. Findings from this research emphasize the need for interventions such as improved market linkages, farmer training programs, and government support to optimize the potential of Black Bengal goat farming. Such measures can enhance productivity, ensure fair pricing, and contribute to the overall development of the rural economy in Howrah. This thesis provides valuable insights into the dynamics of goat farming and marketing in the region and suggests actionable recommendations for policymakers, stakeholders, and practitioners in the field of agricultural economics.
Keywords: Black Bengal Goat, Goat Farming, Rural Economy, Marketing Strategies, Livelihood, Sustainable Agriculture, Howrah District.
Author: Sayak Das and Ameesh John Stephen
doi: https://doie.org/10.10346/AE.2025132465
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