Abstract: The survey, entitled "Economic Analysis for Marketing, 6444 Gold in Sombadra District by Uttar Pradesh," conducted 120 respondents in Miorpur Bloc, Uttar Pradesh, between 2022 and 2023. The trial showed that two marketing channels from the Arize 644 Gold were active in the region: Channel 1 (Producer Whale Consumers) and Channel 2 (Producer - Alcohol Retailer Consumers). The preferred choice among respondents was Channel 2. Channel 1, total marketing cost of Rs. Marketing span of Rs 113. 254. The marketing efficiency of Channel 1 was calculated at 3.11%, with price distribution splitting being Rs. 217. Channel 2, meanwhile, was incurred by the total marketing cost of Rs. Marketing span of Rs 152. 291. Channel 2 had a marketing efficiency of 2.75%, and the price distribution was Rs compatible. 293.
Keywords: Marketing efficiency, marketing margin, marketing costs, price distribution.
Author: Shrish Singh and Jayant Zechariah
doi: https://doie.org/10.10346/AE.2025736165
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