Abstract: The research titled "An Economic Analysis on Marketing of Vipul Booster (PGR) in Bahraich District of Uttar Pradesh" was carried out to evaluate the marketing pathways and their economic impact concerning the distribution of Vipul Booster, a plant growth regulator. The study was limited to the Bahraich district, with Balha block deliberately selected due to its prominence in paddy cultivation. A sample comprising 5% of villages known for paddy farming was chosen, and within these villages, 10% of farmers were randomly selected for the survey. The study identified two main marketing channels: Channel-I, which follows the route from producer to wholesaler to consumer, and Channel-II, which includes an additional intermediary—retailer—between the wholesaler and the consumer. In Channel-I, the producer's net earnings amounted to ₹488, with a marketing cost of ₹64, yielding a marketing margin of ₹143 and a total price spread of ₹207. The marketing efficiency of this channel was found to be 2.36%. In contrast, Channel-II showed the same producer price of ₹488, but incurred higher marketing costs of ₹79, a margin of ₹223, and a price spread of ₹302, resulting in a lower efficiency of 1.61%. The findings suggest that Channel-I offers better economic efficiency due to reduced costs and margins, while Channel-II, despite involving more intermediaries, is less efficient and more costly.
Keywords: Plant Growth Regulator (PGR), Marketing Channels, Vipul Booster, Marketing Efficiency, Price Spread.
Author: Ajay Verma and Jayant Zechariah
doi: https://doie.org/10.10346/AE.2025736165
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