Abstract: The study entitled “Study on Brand Promotional and Brand Awareness towards Fisto Fipronil (Insecticide) in Bijnor District of Uttar Pradesh” was conducted to examine the effectiveness of various promotional methods and factors influencing brand awareness among sugarcane farmers. The research focused on Kotwali block, where five percent of sugarcane-cultivating villages were purposively selected, and ten percent of respondents were randomly chosen for data collection. Fisto Fipronil, a phenylpyrazole insecticide known for its broad-spectrum efficacy against pests such as termites, ants, and soil-dwelling insects, was the subject of the study. Data revealed that farm meetings were perceived as the most effective promotional strategy by 30.83 percent of the respondents, while 19.17 percent highlighted the lack of wall and trolley paintings in the market. Phone calls promoting new products were important for 15.83 percent, and 14.17 percent valued product demonstrations for generating goodwill. Direct contact with company representatives facilitated knowledge updates on sugarcane agronomy for 10.83 percent of farmers. Other promotional tools such as posters, promotional gates, and van campaigns were less prominent. Regarding brand awareness, availability emerged as the most significant factor, cited by 31.67 percent, followed by price and value proposition at 20 percent, and product performance and quality at 12.50 percent. Marketing, distribution, packaging, social media presence, and brand reputation also contributed to awareness. The study concluded that a combination of traditional and modern promotional methods influenced the perception and awareness of Fisto Fipronil among farmers in the reigniting the multifaceted nature of brand awareness in the study area.
Keywords: Fisto Fipronil, brand promotion, brand awareness, insecticide marketing, sugarcane farmers
Author: Amit Kumar and Nitin Barker
doi: https://doie.org/10.10346/AE.2025612480
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