Abstract: The study titled "Economic Analysis of Black Gram Marketing in Shahjahanpur District, Uttar Pradesh" aimed to evaluate the marketing system, price structure, and efficiency of black gram marketing channels in the region. Shahjahanpur was selected due to its prominence in black gram cultivation, and Jalalabad block was chosen for its high production potential. A sample comprising 5% of black gram-growing villages from the block was taken, and 10% of farmers from those villages were randomly selected in proportion to their population. The study identified two main marketing channels: Channel I (Producer → Wholesaler → Consumer) and Channel II (Producer → Retailer → Consumer). In both channels, producers received ₹7,398 per quintal. In Channel I, consumers paid ₹8,476 per quintal, with a marketing cost of ₹488, a marketing margin of ₹590, and a total price spread of ₹1,078, resulting in a marketing efficiency of 6.86%. In Channel II, the consumer paid ₹9,097 per quintal, leading to a lower marketing efficiency of 4.35%. Data for the analysis was collected during the 2024–25 farming year through structured personal interviews with selected farmers.
Keywords: Black gram, Marketing efficiency, Price spread, Marketing cost.
Author: Mahaveer Singh and Nitin Barker
doi: https://doie.org/10.10346/AE.2025492023
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