Abstract: This study, which includes the title of economic analysis for marketing organic vinegar in Saharanpur district of Uttar Pradesh, was conducted to assess the marketing practices and economic living capacity of the region's organic vinegar production. The study was limited to Saharanpur district and focused on the Deoband block. Villages with a fairly high probability of sugarcane cultivation and organic vinegar production were intentionally selected, and 10% of respondents in these villages were randomly selected for data collection. Three major marketing channels were identified in this study. Channel I (Producer Consumer), Channel II (Wholesaler "Consumer Producer" and Channel III (Producer "Wholesaler" Retailer "Consumer"). It was found that Channel-I provided the highest marketing efficiency of 4.23%, which means that the consumer paid Rs. Producer Rs. Total marketing costs from 149 and Rs. 46 received 195 per liter. Channel-II's marketing efficiency was 1.31%, which led to consumers paying Rs. The producers received 139 per liter and the marketing cost was Rs. Framework of 66 Rs. 40. Channel-III showed the lowest efficiency at 1.00%, with consumers paying Rs. The producers will once again receive 277 per Liter. 139, and the overall marketing cost and margin are Rs. 73 and Rs. The results showed that direct marketing (Channel I) is the most economically advantageous for manufacturers, highlighting the importance of minimizing intermediaries to improve marketing efficiency and producer profitability in organic veteran trade.
Keywords: Organic vinegar, Marketing channels, Economic analysis, Producer efficiency.
Author: Dev Vrat Singh Arya and Jayant Zechariah
doi: https://doie.org/10.10346/AE.2025430569
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