Abstract: The study titled “An Economic Analysis on Marketing of Potato (Kufri Surya) in Badaun District, Uttar Pradesh” focused on the marketing dynamics of Kufri Surya potatoes in Badaun district, specifically in Bilsi and Dataganj blocks. Kufri Surya, a high-yielding, early maturing variety developed by the Central Potato Research Institute, is known for its excellent adaptability to diverse agro-climatic conditions and is favored for its processing potential, particularly for chips and fries. The research identified four marketing channels in the region: Farmer → Commission Agent → Wholesaler → Retailer → Consumer, Farmer → Wholesaler → Retailer → Consumer, Farmer → Retailer → Consumer, and Farmer → Consumer. The total marketing cost per quintal of Kufri Surya potatoes was ₹500, with transportation, storage, packaging, commission fees, and miscellaneous expenses contributing to the overall cost. The study also analyzed the price spread and marketing margins across these channels. In the Farmer → Commission Agent → Wholesaler → Retailer → Consumer channel, the producer’s share was 50%, while in the Farmer → Consumer channel, it increased to 86.7%. As the number of intermediaries decreased, the producer's share in the consumer’s rupee increased, with a reduction in price spread and improvement in marketing efficiency. The findings emphasized the benefits of reducing intermediaries in the marketing chain, which led to higher profitability for producers. These results provide valuable insights for enhancing the marketing efficiency of Kufri Surya potatoes in the region.
Keywords: Kufri Surya, Marketing Channels, Price Spread, Producer's Share, Marketing Efficiency
Author: Sanchit Bansal and Amit Kumar
doi: https://doie.org/10.10346/AE.2025757410
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