Abstract: The research titled “An Economic Analysis on Marketing of Systemic Herbicide (Green Label) in West Champaran District of Bihar” was carried out to examine the marketing framework, associated costs, profit margins, and efficiency levels related to the distribution of systemic herbicides, particularly those utilized in paddy farming. Systemic herbicides, known for their ability to be absorbed and transported within plant tissues to manage weed infestations, were analyzed to determine their market dynamics in the selected study area. Madhubani block of West Champaran was chosen purposively due to its significant paddy cultivation, and a random sampling method was employed to select five percent of the herbicide-using villages. From these villages, ten percent of the farmers were randomly selected as respondents. The study identified two major marketing routes: Channel-I (Producer → Wholesaler → Consumer) and Channel-II (Producer → Wholesaler → Retailer → Consumer). In Channel-I, producers received a net return of ₹1648 after incurring a marketing cost of ₹64 and earned a margin of ₹143, leading to a price spread of ₹207 and a marketing efficiency of 7.96 percent. Channel-II, which involved an additional intermediary, showed higher marketing costs of ₹79, a larger margin of ₹223, and a broader price spread of ₹302, resulting in lower marketing efficiency of 5.46 percent. The findings demonstrated that a shorter supply chain not only reduced costs but also improved the profitability for producers. The study highlighted the importance of streamlining distribution systems to enhance marketing efficiency and farmer income.
Keywords: Systemic Herbicide, Marketing Efficiency, Green Label, Price Spread
Author: Rohan Kumar Singh and Jayant Zechariah
doi: https://doie.org/10.10346/AE.2025899946
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