Abstract: Jaggery, a traditional and unrefined sugar derived from sugarcane or date palm sap, holds significant importance in various Asian and African culinary traditions due to its rich, molasses-like flavor and superior nutritional profile, particularly its higher content of minerals such as iron, magnesium, and potassium. Recognized for its potential health benefits, including improved digestion and enhanced immunity, jaggery remains a valued commodity in rural economies. The current research is being cited "An Economic Analysis on Marketing of Jaggery in Sultanpur District of Uttar Pradesh," focuses on the Sultanpur district, with Jaisinghpur block selected purposively. From this block, five percent of sugarcane-cultivating villages were selected, and ten percent of the farmers from these villages were chosen randomly as respondents. The findings reveal that Channel-I incurred a total marketing cost of Rs. 635 with a price spread of Rs. 635 and a marketing efficiency of 5.83%. Channel-II recorded a overall cost of marketing of Rs. 927.26, a total marketing margin of Rs. 223.44, a price spread of Rs. 1150.70, and a marketing efficiency of 2.98%. Channel-III exhibited the highest marketing cost of Rs. 1148.70, with a total marketing margin of Rs. 389.00, a price spread of Rs. 1537.70, and a marketing efficiency of 2.23%. The study comes to the conclusion that the most effective way to market jaggery in the study region is through direct marketing (Channel I).
Keywords: Jaggery marketing, Economic analysis, Marketing efficiency
Author: Shivam Singh and Jayant Zechariah
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