Abstract: This study examines the post-harvest losses and marketing systems of the Chiniya variety of banana in Hajipur, Vaishali District of Bihar. It investigates the socio-economic characteristics of banana growers, identifies major marketing channels, estimates marketing costs, and evaluates marketing efficiency and price spread. Data was collected through structured surveys with farmers and market functionaries, employing random and purposive sampling techniques. The results reveal significant post-harvest losses, particularly during packaging, wholesale, and retail stages, with Channel-I (direct farmer-to-consumer) offering the highest producer share and marketing efficiency. In contrast, Channels II and III involved multiple intermediaries, leading to higher marketing costs and reduced producer margins. Key constraints identified include lack of storage facilities, poor transportation infrastructure, and dominance of middlemen. Recommendations include promoting cooperative marketing structures, improving post-harvest management practices, and enhancing farmer awareness regarding efficient marketing and handling methods. The findings aim to support policy interventions focused on minimizing losses, improving profitability, and strengthening the banana value chain in the region.
Keywords: Post-Harvest Losses, Banana Marketing Channels, Marketing Efficiency, Producer Share, Cooperative Marketing
Author: Vivek Kumar and Nitin Barker
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