Abstract: The study titled “An Economic Analysis on Marketing of Hybrid Paddy (Arize-6444 Gold) Seeds in Azamgarh District of Uttar Pradesh” focused on understanding the marketing dynamics of Arize 6444 Gold hybrid paddy seeds. Known for their high yield potential, disease resistance, adaptability, and superior grain quality, these seeds were popular among farmers. The study was conducted in the Tarwa block of Azamgarh, where five percent of paddy-cultivating villages were purposively selected, and ten percent of farmers from those villages were chosen randomly as respondents. Producer → Wholesaler → Consumer (Channel I) and Producer → Wholesaler → Retailer → Consumer (Channel II) were selected as the two marketing channels. The customer paid Rs. 852 and the manufacturer received Rs. 647 in Channel I. Price spread was Rs. 208, marketing efficiency was 3.11%, margin was Rs. 100, and marketing cost was Rs. 108. The producer price was the same, the consumer paid Rs. 910, and the marketing cost, margin, and spread were Rs. 131, Rs. 132, Rs. 263, and 2.46%, respectively, in Channel-II. The study sheds data on regional seed distribution trends and the relative effectiveness of marketing channels.
Keywords: Arize 6444 Gold, Hybrid paddy seeds, Marketing channels, Price spread, Marketing efficiency.
Author: Nikhil Singh and Amit Kumar
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