Abstract: The study is dedicated to the marketing of maize in the field of Etah district of Uttar Pradesh, in particular in the block of Shitalpur. The sample was made up of 90 respondents of six villages selected at random. The study found that majority of the respondents were classified as marginal farmers, with a high proportion of young farmers and a high proportion of female farmers. The study also revealed that maize marketing in the region involves three marketing channels that are explained below. According to the survey most significant constraints faced in selling of maize in Etah Uttar Pradesh include price volatility, lack of price information, unfair trade, high market fees, transportation costs, lack of credit opportunities, lack of markets, lack of market information and intelligence
Keywords: Maize, Marketing Channels, Marketing Constraints, Marketing Efficiency
Author: Daya Prakash Jayant Zechariah
doi: https://doie.org/10.1105/AE.2024140627
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