Abstract: The study on herbicide purchasing behavior in Barabanki District, Uttar Pradesh, focuses on the factors influencing herbicide purchases among local farmers. Data from 150 respondents was collected through structured interviews, revealing that the primary consumer base is middle-aged men, with a significant representation of those earning above 2 lakh rupees. Education levels among these consumers are low, with a significant portion being illiterate or having only primary education. Herbicide usage is closely tied to agricultural livelihoods, and product attributes such as effectiveness and safety are the leading factors influencing buying decisions. Marketing strategies, product availability, and word-of-mouth also play crucial roles in shaping consumer behavior. Major constraints in herbicide usage include high costs, limited availability, environmental impacts, soil compatibility, weather dependency, and health risks.
Keywords: Consumer Behaviour, Marketing Strategies, Constraints, Buying Decisions.
Author: Lvakush Patel and Nitin Barker
doi: https://doie.org/10.0713/AE.2024704539
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