Abstract: The study examines sugarcane production and marketing in the Basti district of Uttar Pradesh, India. It uses a multistage sampling procedure to select the district, blocks, villages, respondents, and market functionaries. The research aims to understand factors influencing sugarcane production and marketing in the area. The analysis reveals a need for educational and technical support for small-scale farmers. The study also highlights the efficiency advantage of direct dealings with sugar factories over village dealers. Challenges such as climate change impacts, price volatility, and alternative sweeteners highlight the need for adaptive strategies and innovative solutions.
Keywords: Sugarcane production, Marketing efficiency, Marketing Channels, Constraint
Author: Adarsh Singh and Nitin Barker
doi: https://doie.org/10.0704/AE.2024842508
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