Abstract: A study was conducted in the Madhubani district of Bihar, India, from 2020 to 2024. It analyzed the marketing of Makhana using a descriptive research approach. It involved over a hundred farmers from different fields and traditional pond systems. It also analyzed the various marketing channels and their efficiency. The study indicated that the field system resulted in greater yields and higher net returns compared to the pond system, underscoring the necessity for developing processing machinery. Furthermore, it highlighted the critical need to tackle issues such as the absence of pond ownership, the significant role of human labor in processing, and the need for advancements in processing, packaging, and market infrastructure to boost the demand and value of Makhana products.
Keywords: Research, Tradition, Pond, Machinery, Processing
Author: Shashank Shekhar and Pritesh Dwivedi
doi: https://doie.org/10.0621/AE.2024719644
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