Abstract: Banana is one of the most popular fruits in the world, known for its sweet taste and nutritional value. They grow in tropical areas and are a staple food in many countries. Bananas are rich in essential nutrients like potassium, vitamin C and vitamin B6 that support heart, digestive and overall health. There are many varieties such as Cavendish and Plantain that are rich in starch and are used in cooking. Bananas have many uses in cooking. It can be eaten raw, added to smoothies, baked into bread or cooked into meals. The banana is a herbaceous plant, meaning it does not have a stem and bears fruit in clusters called "arms". Bananas are also economically important and are the main export crop of many tropical countries. Its easy packaging, natural ingredients and energy-boosting properties make bananas one of the most popular snacks. Banana postharvest losses refer to large fruits after harvest due to improper handling, transportation, and storage. These losses can result from cracking, spoilage and over-ripening, leading to reduced economic efficiency and financial losses for farmers. Proper post-harvest practices such as careful handling, good storage and timely handling are important to minimize these losses. Addressing post-harvest losses can improve food security, increase farmers' incomes and reduce waste. The present study titled “A STUDY ON MARKETING OF BANANAS IN GHAZIPUR DISTRICT OF UTTAR PRADESH” In this analysis it was found that banana business involves three business processes: (path-I-producer-consumer), (path-II→producer -Wholesale- consumer), (path-III-producer)-consumer. In channel I, the total marketing cost of channel I is Rs. In figure 30, the variance in channel 1 is Rs. 30. Marketing success on Channel I. 120%. In channel II, the total market price is Rs. 203. Total business profit of channel II is 325 rupees Variable cost of channel II is 528 rupees Business efficiency of channel II is 6.912%. III 540 rupees Spread III is 753 and trading efficiency of channel III is 4.85%.
Keywords: Price spread, marketing channels, cost, margin, and efficiency of marketing
Author: Alok Yadav and Jayant Zechariah
doi: https://doie.org/10.0619/AE.2024328883
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