Abstract: Fungicides are chemicals used to prevent or eliminate fungal diseases in plants and crops. Fungi cause many plant diseases, resulting in decreased yield and quality. Fungicides work by killing bacteria or preventing them from growing. While they can be used in different forms such as spray, powder or granule, they are also frequently used in agriculture to protect crops such as fruits, vegetables and grains. There are many types of fungicides, including bacterial fungicides that remain on the plant and bacterial fungicides that are absorbed and transported by the plant. The use of fungicides helps plants stay healthy and the farm more productive. However, it is important to use their role to prevent the development of resistant fungal diseases and reduce environmental impact. Integrated management strategies often combine the use of fungicides with other methods to effectively control fungal diseases while promoting permaculture. This study focused on market share and consumer buying behaviuour of Mirador fungicide in Agra district of Uttar Pradesh. A sample of 150 respondents was selected from five percent randomly selected villages. During the research, It is observed from data that Bayer Company has highest market share (23.27%), followed by Adama (21,62%), DuPont (17.63%), Amistar (12.93%), Rallis (12.13%), and UPL (6.5%) and others (5.86%). The majority of farmers believe that Excellent Control is the most important factor when buying fungicides. This is supported by 40% of farmers, followed by 33.33%, with neutrality from 13.33%, and strongly disagreed from 6.66%. Good Packaging is also a significant factor, with 31.33% agreeing. Quality of the produce is also a significant factor, followed by availability, brand image, promotional campaign, dealers’ confidence, price, and rapport with the sales force. Credit is another important factor, with 16.66% agreeing, followed by 17.33%, neutrality from 13.33%, and strongly disagreed from 24.66%. The Quick Knock Effect factor is also a significant factor, with 16.66% agreeing, 17.33% agreeing, neutral, disagreed by 28%, and strongly disagreed by 24.66% of farmers.
Keywords: Consumer’s Buying Behaviour, Market Share and Respondents.
Author: Chandan Kashyap and Nitin Barker
doi: https://doie.org/10.0602/AE.2024552470
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