Abstract: A study in Uttar Pradesh's Deoria district found that 97% of farmers use weedicides in their fields, with most aged 30-35 and having 1-2 hectares of land. The majority of farmers buy weedicides on credit from retailers. Factors affecting farmers' buying behaviour include prior experience, price, packaging, availability, and company executives' follow-up. The most important factors for evaluating weedicide products were the spray machine offering, price, prior experience, and brand name. Farmers look for visible and instant results from the weedicide product. The study also found that the majority of farmers use weedicides as a preventive measure against pests, with disease or pest presence being a significant motivation. The study suggests that understanding these factors can help develop effective marketing strategies for weedicide products and address the challenges farmers face in managing pests and diseases.
Keywords: Weedicide, Company, Credit, Marketing, Disease
Author: Avanish Datt Rai, Pritesh Dwivedi, Mukesh Maurya and Sanjay Kumar
doi: https://doie.org/10.0602/AE.2024758264
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