Abstract: The study identifies several critical constraints in Mastercop's marketing, including high transportation costs, storage issues, and the fungicide's high pricing, which collectively pose significant barriers to efficient market access and product adoption. Marketing channel analysis indicates a strong preference for traditional distribution channels over emerging online platforms, reflecting the existing trust and reliability placed in conventional marketing routes by the farming community. The report offers strategic recommendations aimed at optimizing marketing approaches for Mastercop fungicide. Tailoring marketing strategies to address the needs of small-scale farmers, leveraging digital platforms to engage younger farmers, and implementing cost-reduction measures to alleviate pricing and logistical constraints are identified as key measures. These strategies, coupled with educational initiatives to enhance product knowledge and application practices, are pivotal for boosting Mastercop fungicide's adoption, thereby supporting sustainable agricultural development in Etah District.
Keywords: Fungicide, Traditional, Conventional, Community, Logistic
Author: Ankur Shakya and Jayant Zechariah
doi: https://doie.org/10.0704/AE.2024750502
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